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Easy product identification with the new Bosch Pocket Assistant app

The frustration of manually typing a product’s details or serial number into a registration form for product identification is now a thing of the past thanks to the new Bosch Pocket Assistant app, which provides such data automatically via smartphone. 

Bosch Pocket Assistant helps tradespeople find the right tool or accessory quickly and effortlessly. “It is all possible thanks to a new product identification function implemented by Bosch in this form for the first time worldwide,” Bosch Professional Senior Brand Manager Campbell Mhodi reveals.


Bosch Pocket Assistan helps tradespeople find the right tool or accessory quickly and effortlessly

This combines various technologies, such as image and text recognition, to ensure that reliable results are obtained in a single scan. As an extension of the Bosch Toolbox app, the new Bosch Pocket Assistant is available free of charge as an add-on.

“All it takes is three simple steps: just open the Pocket Assistant app, scan the Bosch product or accessory packaging using your smartphone, and you will have access to all available information about the product, including technical details and application videos,” Mhodi explains.

The Pocket Assistant goes a step further in not only recognising the scanned product, but also giving recommendations as to which accessories are best suited. In addition, tradespeople have the added convenience of being able to order tools and accessories directly online via the app.


Bosch Pocket Assistant is a new product identification function implemented by Bosch in this form for the first time worldwide

Due to its cloud-based solution, it is easy to access product information anytime. Requesting repairs, is also simplified by the Pocket Assistant. Tool registration is simple and quick thanks to TrackMyTools, the cloud-based Bosch system for administration and localisation of workshop equipment.

“Automatic registration saves time and rules out errors resulting from manual transfer, placing the Pocket Assistant at a distinct advantage,” Mhodi points out. The Pocket Assistant is now available as a free add-on to the Bosch Toolbox app in the Google Play Store and in the Apple App Store for smartphones with Android and iOS operating systems.

“The Pocket Assistant app is confirmation that Bosch is systematically utilising the possibilities of networking and the increasing use of smartphones to deliver innovative solutions for professionals,” Mhodi concludes.

About Bosch Power Tools
The Power Tools Division of the Bosch Group is one of the world’s leading providers of power tools, power tool accessories and measuring tools. In 2015, its roughly 20 000 associates generated sales of €4.5 billion, about 85% of which was outside of Germany. With brands such as Bosch, Skil and Dremel, the division stands for customer focus and great engineering progress. The core success factors are innovative strength and pace of innovation. The division generated about one third of its sales in 2015 with products on the market for less than two years. In 2016, Bosch Power Tools will again launch more than 100 new products onto the German market in its four business segments of Power Tools, Accessories, Measuring Tools and Garden Tools.

 The Bosch Group is a leading global supplier of technology and services. It employs roughly 375 000 associates worldwide (as of 31 December 2015). The company generated sales of €70.6 billion in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55 800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is ‘Invented for life’.

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 Bosch Power Tools Contact Details
Campbell Mhodi
Bosch Professional Senior Brand Manager
Tel: (011) 651 9854
Email:  Campbell.Mhodi


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