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Goscor Cleaning Equipment appoints Elso as its Namibian distributor

Goscor Cleaning Equipment (GCE) is extending its footprint in the mining and retail sectors in Namibia with the appointment of Elso Holdings as its official distributor, with effect from the beginning of the year.

One of the oldest, most environmentally-aware cleaning-product manufacturers in Namibia, Elso Holdings was established in 1956 under the leadership of founder Rene Rusch. The latest addition of GCE equipment to the company’s product portfolio represents the next stage in its ambitious growth strategy for the Namibian region.

The main brands to be distributed across Elso Holdings’ seven locations in the region are Ghibli, a leading manufacturer of wet and dry commercial vacuum cleaners and scrubbers. Delfin industrial manufactures vacuum cleaners and suction units for solving particular material cleaning and recycling problems. However, the flagship product range to be distributed by Elso Holdings is GCE’s Tennant range.

“Namibia as a market is definitely picking up, especially with the recent discovery of large platinum deposits in the Swakopmund area. Then there is the Husab uranium mine, one of the largest in the world,” GCE General Manager Greg Venter comments.

He also highlights Namibia’s $86 million Walvis Bay port expansion project, which is on target to be completed by May 2017 by developer China Harbour and Engineering Company (CHEC). The ambitious project will create a new island from reclaimed land, and almost double container capacity from the current 375 000 TEU a year to 650 000 upon completion. Covering 40 ha, the new terminal will have a quay length of 2 100 m.

Apart from mining and infrastructure development, the Namibian retail sector is also booming, with two new shopping malls in Swakopmund alone, and one in Walvis Bay. “It is an important growth market for us, and in tandem with Elso Holdings, we will be ideally positioned to take advantage of all of these opportunities,” GCE National Sales Manager Peter Esterhuizen explains.


Rene Rusch, CEO of ELSO Holdings cc, with Rondhir Haripersad, Goscor GM for Africa

With its array of chemicals and other consumable product for the cleaning industry, it is a natural fit to add the GCE product range. “There are natural synergies between us, and it will empower Elso Holdings to be able to offer a total solution to its customers.” In addition, certain specialised product ranges such as GCE’s Makro and Elgin road-sweeper range will also be available from Elso Holdings.

Commenting on the decision to partner with the company, Venter points out it is a well-established and highly-respected Namibian company, and shares the family-orientated business values and ethics that underpin GCE’s continued success in South Africa.

Esterhuizen reveals that Elso Holdings is in the process of establishing its own workshop facility to allow its fully-trained technicians to offer complete customer service and aftermarket support. In addition, the company will have a full stockholding of consumables and critical spares for the GCE machine population already operating in Namibia, in addition to expanding its equipment footprint.

“We do aim to offer a refurbishment service in the future, but the main focus at the moment is to get the technical team up and running so that it is able to maintain and repair the GCE equipment,” Esterhuizen elaborates.

GCE’s National Technical Support Manager has already paid a visit to Elso Holdings to assist with training requirements, while the sales staff paid a visit to the Johannesburg head office in February for specific product training.

“We were on the lookout for a partner hungry enough to grow its own business. Elso Holdings has an ambitious growth plan, and was looking for a reputable equipment supplier to take it to that next level. Its footprint in the Namibian region is critical, and it operates in a market segment complementary to us. We look forward to building on this important relationship,” Venter concludes.

About Goscor Cleaning Equipment
Goscor Cleaning Equipment is South Africa’s top-quality cleaning equipment provider, priding itself on providing the ultimate cleaning solutions from a range of world-class brands to suit almost every cleaning application. From sweepers, scrubbers, industrial vacuums, high-pressure cleaners, single discs, road sweepers, jetting equipment, carpet extractors, and beach cleaners to selected speciality chemicals, Goscor Cleaning Equipment (formerly known as Tennant SA) has all of your cleaning application needs under one roof. We focus on complete and holistic green cleaning solutions in the Southern African and SADC markets, moving away from the traditional supply of cleaning equipment and detergents. Our solutions cover various industries and applications, backed by service excellence.

Industrial equipment group Goscor is part of Industrial Services Holdings (InServe). Goscor represents leading equipment brands across several sectors. These include Crown, Doosan, Bendi, Hubtex and Taylor Dunn (forklifts and materials handling equipment); Bobcat (construction); Sany (earthmoving); Tennant, Elgin, Maer, Delfin and HighPoint (industrial cleaning); Subaru (industrial power solutions); Genie (aerial lift equipment); Sullair (compressed air solutions), and many more.

Goscor Group
Debby Marx
Group Marketing Communications Manager
Phone: (011) 230-2600
Fax: (011) 393 5512
Cell: 083 661 8751
Email: dmarx@goscor.co.za
Web: www.goscorcleaning.co.za

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