From firefighting equipment to water pumps and sprayers, Goscor Power Products has a diverse product range specifically for the agricultural industry. This year saw it launch several new engine products at NAMPO 2017.
A member of industrial equipment supplier the Goscor Group, itself part of Industrial Services Holdings (InServe), Goscor Power Products showcased its service and product offering to the agricultural industry at Grain SA’s NAMPO Harvest Day 2017 from 16 to 19 May near Bothaville in the Free State.
“We are very much involved in the agricultural industry, with many of our products aimed at this particular market,” Goscor Power Products’ Managing Director Mark Bester points out. He adds that it “also supplies co-operatives”, another key market segment.
A highlight of Goscor Power Products’ presence at Nampo 2017 was its launch of the new Rato engine brand, which can be incorporated into bakkie-mounted firefighting equipment as rapid-response units for the farming community.
“We also had our full range of water pumps on display, in addition to special products such as diesel-driven irrigation pumps for remote farming areas where electricity supply is constrained,” Bester elaborates. Another new brand introduced was WEIMA diesel engines for welding gensets.
Goscor Power Products’ Free State and Northern Cape dealerships were represented at the event, with extra stock on hand at nearby Bothaville at special NAMPO 2017 prices. “This was a unique sell-and-fetch service we introduced at the event for the first time, giving us a distinct competitive edge,” Bester stresses.
Live demonstrations at the Goscor Group stand gave visitors insight into how the various firefighting equipment actually operates, and the tangible benefits and advantages for the farming community in terms of reduced total cost of ownership. “We also ran some of our gensets in order to demonstrate specific features such as the low decibel levels,” Bester points out.
The combination of existing and new product launches, combined with the overall Goscor Group presence, resulted in high visibility and success for Goscor Power Products at NAMPO 2017. “What we achieved at NAMPO 2017 was to bring our extensive stable of brands to the attention of the farming community, and to give them an opportunity to interact with us and find out more. We are a total solutions provider for the agricultural sector,” Bester concludes.
About the Goscor Group
Industrial equipment group Goscor is part of Industrial Services Holdings (InServe). Goscor represents leading equipment brands across several sectors. These include Crown, Doosan, Bendi, Hubtex and Taylor Dunn (forklifts and materials handling equipment); Bobcat (construction); Sany (earthmoving); Tennant, Elgin, Maer, Delfin and HighPoint (industrial cleaning); Subaru (industrial power solutions); Genie (Mobile Elevating Work Platforms [MEWPs]); Sullair (compressed air solutions), and many more.