Hannover, Germany. At HANNOVER MESSE 2018, Mexico will be honored as the show’s official Partner Country. A formal agreement for Mexico’s Partner Country participation was signed today at this year’s show by representatives of Deutsche Messe and the Mexican government. Industry 4.0, energy and environmental technologies, vocational training, startups and direct foreign investment are among the themes that will feature prominently in Mexico’s 2018 showcase. Mexico is the first Latin American nation to ever present itself as a Partner Country of HANNOVER MESSE.
The agreement giving the official green light for Mexico’s 2018 Partner Country participation was signed by Deutsche Messe’s Managing Board member Dr. Jochen Köckler and ProMéxico CEO Paulo Carreño in the presence of Mexico’s Secretary of Economy, Ildefonso Guajardo Villarreal. ProMéxico is the Mexican government’s international trade and investment promotion agency.
“Mexico will now be the star attraction on the international industrial stage for an entire year,” remarked Köckler. “This is a win-win partnership for everyone and will do much to grow and improve economic relations between Mexico and Europe,” he added.
Currently, almost 80 percent of Mexico’s foreign trade is with countries in the North American economic zone. Mexico is currently also seeking to negotiate a new, reformed free trade agreement with the European Union aimed at expanding trans-Atlantic trade and investment. Against this background, the Partner Country participation at HANNOVER MESSE 2018 is an excellent opportunity for Mexico to present its new technologies, investment opportunities, innovative growth strategies and research projects to the shakers and movers of the global industrial scene.
Over the years, Mexico has steadily grown in importance as a market and investment location for companies in many European countries, including Germany. More and more German subcontractors are establishing a presence in Mexico in order to service its growing manufacturing industry. At the same time, the country’s energy market liberalization strategy is opening up exciting opportunities for German investors. Moreover, Mexico is by far the biggest country of destination for German exports to Latin America.
Mexico has a population of 120 million, making it the world’s most populous Spanish-speaking country. It is an OECD member, the world’s 15th-largest economy and generally seen as an advanced emerging market and a developed country. Mexico is the world’s 13th largest exporting nation and its 12th largest importing nation. It is also a major exporter of oil and producer of automobiles. The country is in fact the world’s fourth largest exporter in the automotive sector.
Mexico is Latin America’s second-largest economy, achieving a GDP of USD 1,043 billion in 2016 – an increase of 2.3 percent on 2015. The country’s GDP comes primarily from the services sector, industry and commerce and in 2016 amounted to about USD 8,623 per capita.
HANNOVER MESSE – Get new technology first!
The world’s leading trade fair for industrial technology will next be staged from 24 to 28 April 2017 in Hannover, Germany. With its core focus on “Integrated Industry,” HANNOVER MESSE is the world’s leading showcase for the digitalization of production (Industry 4.0) and energy systems (Integrated Energy). The upcoming HANNOVER MESSE will feature seven parallel shows: Industrial Automation, MDA – Motion, Drive & Automation, Digital Factory, Energy, ComVac, Industrial Supply and Research & Technology. Poland will star as the Partner Country of HANNOVER MESSE 2017.
Deutsche Messe AG
2017 marks the 70th anniversary of Deutsche Messe AG, which was founded in 1947 with the staging of Germany’s first-ever Export Fair. Seven decades later, Deutsche Messe has taken its place among the world’s top organizers of investment goods trade fairs, sporting a rich portfolio of events held in Germany and around the globe. With projected 2016 revenue of 301 million euros, the company ranks among the five biggest trade show companies in Germany. Its portfolio includes such world-class events as (in alphabetical order) CeBIT (digital business), CeMAT (intralogistics and supply chain management), didacta (education), DOMOTEX (carpets and other floor coverings), HANNOVER MESSE (industrial technology), INTERSCHUTZ (fire prevention, disaster relief, rescue, safety and security), LABVOLUTION with BIOTECHNICA (lab technology and biotechnology) and LIGNA (woodworking, wood processing, forestry). The company also regularly hosts a number of internationally renowned events by third parties, among which are AGRITECHNICA (agricultural machinery) and EuroTier (animal production) (both of which are staged by the German Agricultural Society, DLG), EMO Hannover (machine tools; staged by the German Machine Tool Builders’ Association, VDW), EuroBLECH (sheet metal working; staged by MackBrooks) and IAA Commercial Vehicles (transport, logistics and mobility; staged by the German Association of the Automotive Industry, VDA). With approximately 1,200 employees and a network of 62 sales partners, Deutsche Messe is present in more than 100 countries.
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