TotalEnergies Marketing South Africa (Pty) Ltd celebrates its service station rebranding with a new identity


TotalEnergies Marketing South Africa (Pty) Ltd officially celebrated its service station rebranding to align with the new TotalEnergies identity on 7 October, with TotalEnergies Northriding service station in Johannesburg as one of the sites. This rebranding goes hand in hand with the resolution to change the mother company’s name from Total to TotalEnergies, thereby anchoring its strategic transformation into a broad energy company in its identity.

“We’re excited to unveil and celebrate this new brand identity. In so doing, we are affirming our identity as a broad energy company and underlining our ambition to be a major player in energy transition, on the road to Net Zero impact on the environment by 2050, together with society,” said Mariam Kane-Garcia, Managing Director and CEO of TotalEnergies Marketing South Africa Pty Ltd, the new name for Total South Africa. 

“More energy, fewer emissions: that is the dual challenge we must meet with our customers, stakeholders and society as a whole to contribute to our planet’s sustainable development and effectively address the issue of climate change. In line with the Company’s efforts to achieve Net Zero by 2050, together with society, this celebration also marks a significant milestone as the Company has already solarized 2,000 service stations worldwide with 1,000 of these being in Africa. As it stands, TotalEnergies Marketing South Africa alone boasts 131 solarized stations with the rest spread across the continent”, said Pierre-Alexandre Vigil, VP for Retail Marketing & Digital of TotalEnergies Marketing and Services in Africa.

Kane-Garcia said the rebranding of TotalEnergies’ South African service stations will take place over the next 18 months with no disruption to customers. “We look forward to introducing our new brand identity and ambitions to South African motorists, many of whom we know share a commitment to minimizing our joint impact on the environment.” 

About TotalEnergies Marketing South Africa (Pty) Ltd

Established in 1954, TotalEnergies Marketing South Africa (PTY) LTD is 50.1% owned by France-based company TotalEnergies. TotalEnergies Marketing South Africa (PTY) LTD is an integral part of, and plays a significant role in, the international, world-class TotalEnergies. This means that our affiliate benefits from shared access to internationally acclaimed best practices, technological expertise and top-flight business innovations.

About the Marketing & Services division of TotalEnergies

TotalEnergies’ Marketing & Services business segment offers its professional and private customers a wide range of broad energy products and services—petroleum products, biofuels, charging and related services for electric vehicles, gas for road and maritime transportation—to support them in their mobility and help them reduce their carbon footprint. Every day, over 8 million customers visit our 16,000 service-stations all over the world. As the world’s number four in lubricants, we design and sell high-performance products for the automotive, industrial and maritime sectors. And to provide the best response to the needs of our B2B customers, we deploy our sales forces, our international logistics network and our diverse offering. We operate in 107 countries, where our 31,000 employees stand close to all of our customers.

About TotalEnergies

TotalEnergies is a broad energy company that produces and markets energies on a global scale: oil and biofuels, natural gas and green gases, renewables and electricity. Our 105,000 employees are committed to energy that is ever more affordable, clean, reliable and accessible to as many people as possible. Active in more than 130 countries, TotalEnergies puts sustainable development in all its dimensions at the heart of its projects and operations to contribute to the well-being of people.

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